Stories allow you to engage current and new customers by showcasing the various nuances of your business and show how great your products and services are. No matter how good your products or services are – nothing sells them as well as a great story. Popular photographs are shots of business premises, employees at work or a combination of the two – and these give your business a sense of truth that customers relate to. Graphics still have their place on websites however photographs are increasingly being used as backgrounds. Ghost Buttons are transparent buttons that allow users to easily click on other pages of your website, yet help maintain the aesthetic qualities of your landing page or homepage. ![]() One of the most popular current flat-design interfaces is Microsoft’s latest Windows 8 interface design. Infographics are the most common example of flat-design, and allow creative blends of information, colours and shapes to be used to convey a concise message. Parallax scrolling web design is becoming increasingly popular on corporate and ecommerce websites. This relatively new technique allows you all your business’s relevant information on its website’s homepage, allowing visitors to get an overview of your business without having to click onto any more pages. This user-friendly feature means that people who surf the internet via their mobile devices are more likely to spend time looking at your website, crucially avoiding the “bounces” that can have an adverse effect on your Google rankings and other Search Engine Rankings. Responsive Web Design allows your website to adjust to all mobile devices including phones and tablets, allowing it to fits perfectly within each device’s screen. ![]() If you’re going to do just one thing to improve your website this year it should be to incorporate Responsive Design. It may only be spring, but several new web design trends have already sprung up in 2015 – and here’s a list of the ones that are making the most headlines. A professional user-friendly website is essential for most business in today’s competitive world, and it’s important to keep up with up with all the latest web design trends if you want to keep your present customer base happy and attract new customers.
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